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MATKA Travel Show, Helsinki 2008

Date: 15-18 January 2009

Venue: Helsinki Fair Centre

Visitors: over 85.000, 17.000 travel business representatives

Exhibitors:  1181

Total space: 15.000 sqm

Polish stand: 90 sqm

Organiser: VisitGdansk / Abakart

Partners: Gdańsk, Sopot, PROT

Staff: 2 persons

Pomerania took a significant part of the Polish national stand. Over 15.000 copies of promotional brochures were distributed during 4 days of the fair. Special edition of the VisitGdansk Magazine in Finnish language was very popular.

The fair was incredably popular among Finns. It was the first time we could see people waiting in lines before the door were open. The venue was packed with visitors all 4 days. Compared to other Scandinavian nations Finns know a lot of north Poland and Gdansk. It's their natural gateway to western and southern Europe. Thanks to new airline and ferry connections it could become more and more often a final destination.